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By Brandon Hornback
Donald Trump Jr.-backed GrabAGun Digital Holdings Inc. (NYSE: PEW) continues to build momentum amid a challenging industry backdrop. Revenue grew an impressive 10% to $22.3 million in the third quarter, sharply outperforming the U.S. firearms market, which declined 5.3%. The outperformance was driven by PEW’s best-in-class digital platform, which continues to drive market share gains, highlighted by 12% growth in firearms revenue.
KPIs remained strong across the board: Customer lifetime value (LTV) increased 10.8% to $855, while repeat purchase rates rose to 55%. Mobile engagement—one of PEW’s core differentiators—jumped 13% and now accounts for 67% of transactions, underscoring a loyal and expanding digital customer base that supports stronger unit economics.
The company has plenty of gunpowder to support growth in coming quarters. PEW sports a pristine balance sheet with $109.5 million in cash and no debt.
Management expects a strong finish to the year, calling for mid- to high-single-digit revenue growth and modest margin improvement. The stock looks severely undervalued, given a $119 million market cap, not much more than its cash balance.
The full report below provides deeper analysis on valuation, KPI trends, and forward estimates.
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Read Exec Edge’s Initiation on PEW Here
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