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By Brandon Hornback
Whether a first-time gun owner or avid enthusiast, GrabAGun Digital Holdings Inc. (NYSE: PEW) empowers customers to confidently shop for firearms from the convenience of their home. That also creates a rifle-shot opportunity for investors.
The digital revolution is here for the American firearms retail market and newly-listed GrabAGun is taking the reins. The company operates one of America’s largest online gun platforms, offering more than 76,000 SKUs of guns, ammunition, optics, and gear. A vertically integrated business model, tech-focused mindset and patented technologies make GrabAGun a standout.
The regulation-ready eCommerce platform connects over 43,000 licensed dealers across the United States directly with shoppers in all parts of the country. The ultimate outcome is a scalable, efficient operation defined by compliance and trust that enables responsible Americans to get the latest in firearms and accessories.
While most peers saw sales decrease between 2022 and 2024, PEW’s revenue growth of 11% was fueled by superior conversion rates along with an impressive 16% increase in average order value.
Why? The firm is tapping into a cultural revolution: Millennials and Gen Z now represent the fastest-growing demographic among gun owners – and they almost uniformly prefer easy, convenient, online buying experiences.
With the completion of the NYSE listing in July 2025 via a SPAC merger into Colombier Acquisition Corp. II, GrabAGun emerged with approximately $119 million in cash proceeds and no debt. That funding will be the gunpowder for innovation, strategic M&A, and expansion into sister outdoor and tactical categories.
At around $4.76 per share, the company has a market capitalization of $150 million, reflecting an attractive 1.54x forward price-to-sales multiple. Strong fundamentals and serious growth potential set GrabAGun apart from competitors going into its first full trading year.
What’s more, the company has a deeply-connected board that includes Donald Trump, Jr. alongside seasoned industry veterans from Vista Outdoor, Thiel Capital, the NRA, and PublicSq.
Investors looking to play the firearm market’s shift toward mainstream, tech-driven retail may find in GrabAGun a rare growth opportunity at the intersection of regulation, innovation, and steady demand.
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