Five Below CEO Winnie Park on Transforming Brand: ICR Conference 2026

Exec Edge hosted a fireside chat at the ICR Conference 2026 with Winnie Park, Chief Executive Officer of Five Below, Inc. (Nasdaq: FIVE). The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed how the company focuses on its customers as the main stakeholder, the importance of developing a connected customer journey, why the company’s latest numbers have exceeded expectations, among other topics.

About Winnie Park

Ms. Park joined Five Below as our Chief Executive Officer and as a director in December 2024. She previously held the position of CEO at Forever 21 for three years and Paper Source for six years. Her prior experience includes EVP, Global Marketing and Ecommerce, and VP, GMM, Merchandising at Duty Free Shoppers (DFS), a division of LVMH, as well as roles at Levi Strauss & Co. and McKinsey. Ms. Park also served on the board of Dollar Tree from 2020 to 2024.

About Five Below, Inc. (Nasdaq: FIVE)

Five Below, Inc. (Nasdaq: FIVE) is a leading growth retailer offering trend-right, extreme value, high-quality products loved by the kid and the kid in all of us. We believe life is better when customers are free to “let go & have fun” in an amazing experience filled with unlimited possibilities. With most items priced between $1 and $5 and some extreme value items priced beyond $5, Five Below makes it easy to say YES! to the newest, coolest stuff across awesome Five Below worlds: Candy, Style, Party, Room, Create, Tech, Sports and New & Now. Founded in 2002 and headquartered in Philadelphia, Pennsylvania, Five Below today has over 1,900 stores in 46 states. For more information, please visit www.fivebelow.com or follow @fivebelow on TikTok, Instagram and Facebook.

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