By Exec Edge Editorial Staff
The fast-growing sector of iGaming has its share of success stories, but few can match the rocket-like trajectory of SPRIBE under David Natroshvili’s leadership.
We sat down with the founder and CEO to discuss SPRIBE’s remarkable growth in 2024 following its recent milestone deal with UFC and WWE to discuss his strategy for global domination in the interactive entertainment space.
As we look back at 2024, SPRIBE achieved significant expansion under the leadership of founder and CEO David Natroshvili. We spoke with Natroshvili about the company’s growth achievements, regional strategy, and product development successes from the previous year.
SPRIBE had ambitious growth targets for 2024. Could you outline what you achieved last year?
David Natroshvili: We saw substantial growth across our key performance indicators. There was particularly strong player acquisition in the APAC region – a remarkable 555% increase compared to December 2023. Europe is still our largest market, with 32.23% of new players, followed by South America at 29.26%. Overall, we achieved a 68.5% increase in monthly active users globally by the end of 2024. It was a big year for us, in terms of acquisition. But the retention is equally strong.
How did your regional strategy differ across your various markets last year?
David Natroshvili: I have always thought that each region requires a tailored approach. Europe continued to be a cornerstone market for us, but we allocated significant resources to emerging regions. The impressive growth in APAC was a direct result of our strategic focus there. Africa showed promising metrics too, accounting for over 35% of our monthly active users. We analyzed regional preferences and adjusted our product offerings accordingly.
Could you tell us about Aviator and its role in SPRIBE’s portfolio during 2024?
David Natroshvili: Aviator is our flagship product. What’s truly remarkable is that Aviator has helped us reach 42 million monthly active players globally, with our platform processing over 350,000 bets per minute. It continued to perform exceptionally well – particularly in Africa and Europe. It delivered an engaging experience that appealed to a diverse player base. The data showed it maintaining its position as a top performer in these regions, which validated our product development strategy. Overall, our platform now handles over $14 billion in monthly wagers, which speaks volumes about the trust players place in our products and the scalability of our technology.
What can you share about your “Turbo Games” performance in 2024?
David Natroshvili: Turbo Games reached 8 billion interactions in 2024, which represented more than 6% of activity across our ecosystem. South America was the primary driver – contributing more than 39% of monthly active users, with APAC and Europe following. APAC is a focus for us; we have clear signs of strong product-market fit in that region.
How did different games perform across your various markets in 2024?
David Natroshvili: Our portfolio showed distinct regional preferences. Aviator led in Africa and Europe, while Mines had significant traction in Africa. Keno80 performed strongest in South America, and Hi-Lo showed consistent results in both Europe and Africa. This diversity in performance demonstrated our ability to develop products that address specific regional preferences.
What metrics did you track regarding player retention in 2024?
David Natroshvili: We saw the strongest improvements in APAC at 25.36% and South America at 16.88%, regions that have experienced rapid growth in online gaming adoption due to increasing internet penetration and regulatory shifts favoring digital betting platforms. Europe and Africa showed more moderate but stable growth at 3.98% and 2.23% respectively, aligning with mature European markets reaching saturation and African markets facing infrastructure-related challenges. These metrics were critical indicators of product sustainability and informed our engagement strategies, particularly as jurisdictions in Latin America and Asia-Pacific continue to refine iGaming regulations, impacting player behaviors and market accessibility.
Now that we’re in 2025, what were SPRIBE’s key accomplishments in 2024?
David Natroshvili: The substantial growth opportunities in the APAC region were big for the business; that part of the world is projected to contribute about 40% to the global online gaming market’s expansion between 2024 and 2028. We also fortified our presence in Africa, a region experiencing major advancements in internet infrastructure and mobile connectivity. The landscape there is ripe for disruption.
Europe and South America have been foundational to our business, with Europe accounting for 41% of the global interactive gaming market share in 2022, driven by increasing consumer demand for digital-first entertainment experiences. In South America, Brazil’s online gaming market has seen significant expansion, becoming one of the fastest-growing digital entertainment sectors following regulatory developments that have encouraged innovation and investment.
We also expanded our Turbo Games portfolio, introducing innovative titles like Dr. Shocker and Tower Rush. Tower Rush won the ‘Best New Game 2025’ award at the AIBC Eurasia Awards. This expansion aligns with our commitment to delivering fast-paced, interactive experiences that resonate with diverse player preferences.
By scaling our market presence and enhancing player retention across all regions, we have established a robust foundation for continued growth in 2025, positioning ourselves to capitalize on emerging trends and opportunities in the global interactive entertainment landscape.
To what do you attribute SPRIBE’s competitive position in 2024 in the gaming market?
David Natroshvili: Our competitive edge in 2024 really came down to a few key factors—staying ahead of player preferences, using data to drive every decision, and making sure our portfolio had something for everyone. Instead of taking a one-size-fits-all approach, we focused on creating a diverse lineup of games tailored to different regions while maintaining high standards across the board.
A big part of our success was recognizing and acting on growth opportunities in APAC and Africa at just the right time. Both regions have seen massive increases in mobile adoption and digital entertainment engagement, and we made sure to build experiences that resonated with those audiences. We didn’t just enter new markets—we understood them, localized our offerings, and built strong relationships with partners to ensure long-term sustainability.
At the core of all this was data. We analyzed player behavior, engagement trends, and retention metrics to fine-tune our strategies. This gave us the confidence to scale in the right places and double down on what worked. The results we achieved weren’t just validation of our strategy—they were proof that when you combine innovation with a deep understanding of market dynamics, you create a winning formula. And in a market as competitive as ours, that’s what sets a company apart.
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