AdTheorentRx Healthcare Advertising Report Pinpoints Effectiveness of Digital, Mobile and Connected TV Ads that Drive Prescription and Over-the-Counter Medicine Sales Throughout the Patient Journey
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By ExecEdge Editorial Staff Digital ad spend in the healthcare and pharmaceutical industry is expected to grow 11.5% in 2022, reaching $13.63 billion according to eMarketer – as healthcare and pharmaceutical brands race to gain consumer mind-share and wallet-share....