Enhanced CEO Maximilian Martin on Enhanced Games: ICR Conference 2026

Exec Edge hosted a fireside chat at the ICR Conference 2026 with Maximilian Martin, co-founder and Chief Executive Officer at Enhanced. The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed the launch of The Enhanced Games on May 24 in Las Vegas, what they will entail and which athletes will be involved, how the company is creating new revenue streams in sports entertainment, Enhanced’s intention of going public via a SPAC deal with A Paradise Acquisition Corp. (Nasdaq: APAD), among other topics.

About Maximilian Martin

Maximilian Martin is the co-founder and CEO of Enhanced, an elite sports competition and performance products company that recently announced plans to go public at a $1.2 billion valuation. With a unique background spanning technology investment banking at Morgan Stanley and entrepreneurial leadership in the digital assets space as the CEO of Bitfield a company acquired by Northern Data Group for 400 million Euro, Max brings a distinctive perspective on building and scaling disruptive businesses at the intersection of technology, finance, and emerging markets.

About Enhanced

Enhanced is an elite sports competition and performance products company committed to giving athletes and people alike access to products that optimize their health, performance and recovery. The Enhanced Performance Product line provides consumers access to products, and protocols that optimize health, longevity and vitality. As a premium brand, Enhanced aims to revolutionize and lead the Performance Medicine category.

About The Enhanced Games

The Enhanced Games will champion scientific innovation and integrity in elite sporting competition. Enhanced believes in an objective, evidence-based approach to competition, one that celebrates athletic excellence and unlocks athletes’ full potential. The Enhanced Games is not only creating a sporting event that is thrilling for spectators but also a beacon for scientific transparency and athlete welfare. By putting athletes first, it gives them the opportunity to reach their full potential and be compensated accordingly, all while ensuring their safety through rigorous medical supervision and scientific oversight. The inaugural Enhanced Games will take place on May 24, 2026 and will be held at a purpose-built competition complex at Resorts World Las Vegas. The Games will offer unprecedented financial incentives to athletes.

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