Exec Edge hosted a fireside chat at the ICR Conference 2026 with Aimee Lapic, Chief Executive Officer of Hanna Anderson. The in-person interview was joined by Correspondent and Multimedia Editor Daniella Parra and they discussed the brand’s collaborations unveiled in 2025 including American Girl, Dusen Dusen, and Oeuf, reaching 1M Hanna Rewards members in 2025, how Hanna Andersson stands out in the children’s apparel sector, what is coming next in 2026, among other topics.
About Aimee Lapic
Aimée Lapic is the Chief Executive Officer of Hanna Andersson, leading transformative growth and advancing a bold digital strategy to strengthen the brand’s leadership in children’s apparel. Under Aimée’s direction, Hanna Andersson has transitioned to become a proven digital powerhouse. During her tenure, she launched the Hanna-Me-Downs resale marketplace, introduced the Hanna Rewards loyalty program that has quickly grown to nearly one million members, reimagined the family holiday pajama experience with a first-of-its-kind mix and match offering, expanded the omni- channel business into 50+ baby boutiques across the U.S., and scaled the Personal Shopper program to record participation – further cementing Hanna Andersson’s position as a retail innovator.
A seasoned digital and marketing executive with over 25 years of experience, Aimée has built a career growing digital businesses and developing sophisticated go-to-market capabilities across global consumer brands. Before joining Hanna, Aimée served as Chief Digital and Marketing Officer at GoPro, where she expanded the company’s direct-to-consumer and subscription businesses by 500+% into key drivers of overall company growth. She also served as Chief Marketing Officer and Head of Subscriptions at Pandora Media, scaling the subscription business by 50+% in under two years to more than five hundred million dollars. Earlier in her career, she held senior leadership roles at Gap Inc. and Banana Republic, guiding brand, digital, stores, and e-commerce strategies in the U.S. and globally.
Her leadership has been recognized by some of the industry’s most influential institutions, including being named one of the Top Women in Retail (2023) by the Women in Retail Leadership Circle, an AX100 Leader (2022) by Constellation Research, and one of Forbes’ World’s Most Influential CMOs (2018).
In addition to her role at Hanna Andersson, Aimée currently serves as Chairperson of the Hanna Andersson Board of Directors and previously served on the Board of Directors as well as the Head of the Compensation Committee for Cardlytics, Inc. She is widely recognized for her ability to unite data-driven insights with brand storytelling to deliver meaningful customer experiences and long-term business impact.
About Hanna Anderson
For over 40 years, Hanna Andersson has championed childhood with pieces made to move effortlessly from playtime to storytime and everywhere in between. From the original matching family PJs in legendary organic cotton to the comfiest styles for play and the softest, safest baby essentials – Hannas are made to last. A true pioneer in sustainability, Hanna Andersson is known for “Hanna-Me-Down quality” which promotes circularity and longevity, while reducing waste. It is the #1 resold premium children’s brand—and their commitment to the planet continues to grow.
READ ALL ICR 2026 INTERVIEWS IN THE FOLLOWING LINK: ICR 2026
Register for our weekly newsletter HERE
Contact:
