By Karen E. Roman
The Futurum Group recently wrote a note about Intuit Inc.’s (Nasdaq: INTU) Intuit Assist, a generative AI-powered assistant which provides personalized and intelligent recommendations across its platform and products.
The assistant combines the power of Intuit’s financial large language models with relevant contextual data sets across the small and midsize businesses, consumer finance, and tax domains, to provide personalized and relevant assistance to individuals and SMBs.
The company integrated Intuit Assist within each of its applications, providing personalized, relevant, and contextual information and insights, according to Ashok Srivastava, Senior VP and Chief Data Officer at Intuit.
“Intuit Assist is designed to intuitively show, guide, help, and handle the complex work that is often completed in TurboTax, Credit Karma, QuickBooks, and Mailchimp,” The Futurum Group Analyst Keith Kirkpatrick said. “Intuit Assist also connects customers to relevant experts on its Live Platform to provide personalized and contextual human assistance when required.”
Read the full article from The Futurum Group.
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