Now Reading:
Tom’s Watch Bar Co-CEOs Brooks Schaden & Shannon McNiel on Sports All Year Around: ICR Conference 2025
Full Article 2 minutes read

Tom’s Watch Bar Co-CEOs Brooks Schaden & Shannon McNiel on Sports All Year Around: ICR Conference 2025

Exec Edge hosted a fireside chat at the ICR Conference 2025 with Brooks Schaden and Shannon McNiel, Co-Chief Executive Officers of Tom’s Watch Bar. The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed the company’s key differentiators from other sports bars, how it offers all sorts of different sports from across the world, the brand’s private event business, and more.

Watch the full recording:

About Brooks Schaden and Shannon McNiel

Brooks Schaden is co-CEO of Tom’s Watch Bar alongside fellow co-founder Shannon McNiel. Schaden was previously CFO of the Company. He has experience in investment banking, private equity, and entrepreneurship and was involved in the development of Smashburger and its sale to Jollibee Foods.

About Tom’s Watch Bar

Tom’s Watch Bar defines the ultimate sports-watching entertainment experience through its innovative “All the Sports, All the Time” concept. Featuring cutting-edge technology, premium food and beverage offerings, and an immersive atmosphere, Tom’s Watch Bar is revolutionizing how fans experience sports. Currently operating 13 locations nationwide and a pipeline of 20 over the next 24 months, the concept has proven successful across various markets, from major sports cities to entertainment districts.

Contact:

Leave a Reply

Your email address will not be published. Required fields are marked *

Input your search keywords and press Enter.