Faherty CEO Alex Faherty on Craftsmanship & Sourcing: ICR Conference 2026

Exec Edge hosted a fireside chat at the ICR Conference 2026 with Alex Faherty, co-founder and Chief Executive Officer at Faherty. The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed what makes the brand innovative in terms of craftsmanship and sourcing, upcoming new product categories or lines in 2026, among other topics.

About Alex Faherty

Alex Faherty is co-founder and CEO of Faherty, a family owned and run lifestyle apparel brand. Since its founding in 2013, he and his twin brother have built a nine-figure omnichannel business with nearly 80 stores, an ecommerce presence, and robust wholesale business with partners like Nordstrom, Bloomingdales, and numerous specialty stores across the country. Prior to starting at Faherty, Alex spent over a decade in finance focused on investment banking and private equity. Formerly a football player at Yale, Alex takes a coaching mentality in how he runs the business, knowing that so much of a brand’s success is who makes up the team. When he has time, and isn’t coaching his kids basketball teams, he loves to get out and surf. Alex has a BA from Yale and lives on the Jersey Shore with his wife and two children.

About Faherty

Faherty is a privately owned, family business working to build an iconic, global lifestyle brand. From the beginning, Faherty has been dedicated to the highest quality craftsmanship and culturally-rich brand storytelling. The idea for Faherty started when Alex and Mike Faherty were just kids – twin brothers surfing and daydreaming of creating a clothing brand inspired by their beach town upbringing, deep appreciation of the ocean, and the belief that life is better in the great outdoors. Since launching the brand in 2013 alongside his twin brother Mike, his wife, Kerry and his mom, Ninie Faherty has grown to nearly 80 vibrant store locations across the U.S. and an amazing group of like-minded, clothing-obsessed, won’t-sacrifice-comfort-for-anything individuals working as a team to make Faherty a place centered around the highest quality and a passion for life’s great moments.