iFIT CEO Kevin Duffy on ‘Trainer Games’: ICR Conference 2026

Exec Edge hosted a fireside chat at the ICR Conference 2026 with Kevin Duffy, Chief Executive Officer at iFIT. The in-person interview was joined by Editor-in-Chief John Jannarone, and they discussed the company’s recent announcements like the launch of Trainer Games, a new app experience, and the continued evolution of its Ultra family line of equipment, the trends and shifts Mr. Duffy anticipates for the fitness industry in 2026, among other topics.

About Kevin Duffy

Kevin Duffy is the Chief Executive Officer of iFIT, a global connected fitness and wellness platform with brands including NordicTrack, ProForm, Freemotion, and Reform RX. Since becoming CEO in 2022, Kevin has transformed iFIT into a consumer-first platform built on innovation, personalization, and science. Under his leadership, iFIT launched AI Coach, one of the industry’s first AI-powered training tools now available in nearly 20 countries, and expanded iFIT’s library to more than 10,000 immersive, trainer-led workouts. He also guided iFIT’s entry into Pilates with the acquisition of Reform RX, and introduced the NordicTrack Ultra Series, a next-generation line of connected equipment that combines breakthrough engineering with elevated design to redefine the fitness experience. A leading voice on the evolution of hybrid fitness and the role of personalization in driving long-term engagement, Kevin is steering iFIT into its next era of global growth -making fitness more effective, accessible, and inspiring for millions worldwide.

About iFIT

iFIT Inc. is a global leader in fitness technology, pioneering connected fitness to help people live longer, healthier lives. With a community of more than 6 million athletes around the world, iFIT delivers immersive, personalized workout experiences at home, on the go, and in the gym. Powered by a comprehensive ecosystem of proprietary software, innovative hardware, and engaging content, the iFIT platform brings fitness to life through its portfolio of brands: NordicTrack, ProForm, Freemotion, and the iFIT app. iFIT’s NordicTrack Ultra 1 was recognized as TIME The Best Inventions of 2025, underscoring the company’s commitment to innovation and leadership in the evolving fitness landscape. From cardio and strength training to recovery, iFIT empowers athletes at every stage of their fitness journey. For more information, visit iFIT.com.