Watch the interview below, or click HERE:
Tech Edge hosted a fireside chat on March 20 from the floor of the New York Stock Exchange with Erik Carlson, President and Chief Executive Officer at Notified. The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed the company’s recent launch of its SOAR Content Framework to showcase how to structure content for AI visibility, the “Answer Engine Economy” and how Notified is reexamining press releases as a key asset to feed LLMs, among other topics.
About Notified
We are Notified, and your story goes here. As the only technology partner dedicated to both investor relations and public relations professionals, we help you control and amplify your corporate narrative. Our fully integrated PR and IR platforms streamline every step — whether it’s reaching the right media, press release distribution, and measurement or designing new IR websites, managing investor days, earnings releases, and regulatory filings. Connecting both worlds, GlobeNewswire is one of the world’s largest and most trusted newswire distribution networks, serving leading organizations for over 30 years. Together, we empower communicators to inform a better world.
Notified is an affiliate of Equiniti Group Limited (EQ).
About Erik Carlson
Erik is President and Chief Executive Officer at Notified. Under his leadership, the company is accelerating its efforts to deliver innovative, integrated solutions that empower public relations and investor relations professionals. With more than 15 years of experience across corporate strategy, finance and operations, Erik has led high-impact initiatives at Notified since 2018, including M&A integration, financial transformation and operational scale. Most recently, he led Notified’s integration into the EQ organization. Earlier in his career, he held leadership roles at PwC and IBM, where he managed complex projects across various industries and specialized in mergers and acquisitions, strategic finance and business transformation. He holds a Bachelor of Science in Business Administration with honors from Boston University.
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