Watch the interview below, or click HERE:
Tech Edge hosted a fireside chat on March 20 from the floor of the New York Stock Exchange with John Price, Founder and Chief Executive Officer at High Ground Market. The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed how the company aims to decode the U.S. government market for Wall Street by being the first MCP layer data company for government spending, how investors and allocators should value customers, companies and contracts especially in defense and aerospace, among other topics.
About High Ground Market
Our mission is to give investors and operators a set of tools to quickly and easily unlock your government market.
Our founding team brings together a diverse blend of experience, passion, and vision. With backgrounds spanning National Security, investment, technology, design, business strategy, and operations, we came together with a shared mission: to create THE ONLY MEANINGFUL solution for our passion, unlocking the Gov market.
United by our commitment to innovation, integrity, and customer-centric thinking, we leverage our combined expertise to build and grow with purpose. Each of us contributes a unique perspective, but we are aligned by one goal — delivering exceptional value and making a lasting impact to our customers. Our names and likenesses are not here, our products are the stars of our company.
Our approach: from investors and operators, for investors and operators. Elevate your portfolio and business with a tech partner who truly speaks your language.
Working with the USG can offer significant opportunities, but there are several key barriers businesses often face. Our approach provides the tools to:
- Solve A Complex Procurement Process
- Overcome Regulatory and Legal Hurdles
- Predict Slow Payment Cycles
- Leverage High Competition and Incumbency.
About John Price
John Price is an innovative leader with a strong track record in technology, government, and corporate development. Most recently, he founded Highground, a platform that provides comprehensive market intelligence for defense and national security sectors. Previously, he had an impactful tenure at Deloitte, where he led corporate development initiatives in the government public sector, focusing on Space, Cyber, and AI.
John has also served as President of Semantic AI, Vice President of Cyber & Strategy at Altamira Technologies, and COO-Founder of Boone Group (exit). His experience includes advising on cybersecurity and advanced technologies in the U.S. Senate, leading business growth at Honeywell, and serving in the U.S. Army.
John is a decorated Army Special Operations Soldier (Green Beret). Who speaks three languages and has multiple combat deployments to the Middle East and Africa.
John holds a Bachelor’s degree from the University of Colorado Boulder, an MBA from The George Washington University, and a Master’s degree in Finance (with a focus on M&A) from the University of Notre Dame.
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