By Daniella Parra
On Holding AG (NYSE: ONON) said it is opening a new store in Brooklyn’s Williamsburg neighborhood to meet growing consumer demand.
The store features interactive spaces and will host weekly run clubs with designs that incorporate elements of the vibrant culture of Williamsburg, the company said in a statement.
The store has a “Magic Wall” that holds all available sizes of their products, it said.
“We’re experiencing incredible momentum and reaching more people than ever before – more runners of all levels, outdoor adventurers and everyday movers,” said Britt Olsen, GM of the Americas and Head of Global Commercial Strategy at On. “As On grows, we want to be intentional about building authentic, long-lasting relationships with our communities across North America and around the world. Our new store in Williamsburg is an exciting milestone in our growth journey and one that gives us an opportunity to meet new and existing fans in a space welcome to all.”