By Jarrett Banks
Prodege, a marketing and consumer insights platform, has acquired a Germany-based market research company called BitBurst, the company said in a statement.
The acquisition expands Prodege’s international supply base and makes it easier for clients to access millions of consumers’ opinions. BitBurst, founded in 2015, has seen rapid growth driven by its proprietary technology which powers its Poll Pay and other apps.
Prodege continues to build a solid acquisition pipeline to support its market research business with new audiences and cutting-edge technology, with the most recent prior acquisition being Pollfish in February 2022.
“As Prodege continues to put our client experience and access at the forefront, this acquisition is an exciting addition to the family. We are very impressed by BitBurst’s proven track record of building a world-class technology that accelerates access to a global audience,” Prodege CEO & Chairman, Chuck Davis, said in the statement.
Jarrett Banks, Editor at Large