Exec Edge hosted a fireside chat at the ICR Conference 2026 with Ricardo Azevedo, Chief Executive Officer of Woof Gang. The in-person interview was joined by Correspondent and Multimedia Editor Daniella Parra and they discussed the company’s business model, its national presence across the U.S., how the company uses technology to make the experience easier for pet owners, among other topics.

About Ricardo Azevedo
Ricardo Azevedo joined Woof Gang Bakery & Grooming as Chief Executive Officer in 2022. With more than two decades of experience leading global retail and franchise brands, Azevedo brings a proven track record in brand expansion, operational excellence, and franchise development. At Woof Gang, he oversees the company’s rapid growth, franchise support, and commitment to pet wellness through grooming and all-natural products.
Prior to joining Woof Gang, Azevedo held senior leadership roles at Restaurant Brands International, where he worked across iconic brands including Tim Hortons and Burger King. He served as President of Tim Hortons U.S., led international operations across EMEA for Burger King, and held executive roles overseeing marketing, innovation, and sales strategy in North America. His global perspective and deep expertise in franchising have shaped his approach to building purpose-driven, scalable brands.
About Woof Gang
Woof Gang Bakery & Grooming is the leading pet grooming and specialty retail franchise in North America, with more than 450 locations open or under development across the United States. Woof Gang is redefining the grooming industry through a personalized, salon-style experience built on safety, care, and love. Beyond grooming, Woof Gang offers exclusive gourmet treats, premium pet food, and curated supplies that enhance the health, happiness, and well-being of pets.
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