Exec Edge hosted a fireside chat at the ICR Conference 2025 with Steve Young, Managing Partner at Manna Tree. The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed the company’s investments in health-forward food companies like Good Culture and Health Ade, how Manna Tree ensures its portfolio companies stay focused on health as they scale, and more.
Watch the full recording:
About Steve Young
Steve Young is a seasoned consumer products executive who combines growth equity investment expertise with global C-level operating experience. Currently serving as Managing Partner at Manna Tree, where he leads the investment portfolio and sits on both Executive and Investment Committees, Young has guided investments in successful companies like Vital Farms and Health-Ade. His career spans over 20 years, including roles as EVP at Sunrise Strategic Partners, buy-side leadership at General Mills where he spearheaded the Annie’s acquisition, and CEO of Bellisio/CP Foods North America. His international experience includes five years with Cereal Partners Worldwide, a General Mills-Nestle joint venture, where he led Global Marketing from Australia and Switzerland.
About Manna Tree
Manna Tree, co-founded by Ellie Rubenstein and Ross Iverson, is a global private equity firm committed to investing in companies that empower consumers to live better, longer. The firm strategically invests in the consumer sector, particularly within the health and wellness ecosystem, focusing on growth-stage and buyout opportunities. Manna Tree has made investments in 13 companies to date: Health-Ade, Gotham Greens, Vital Farms, Good Culture, Verde Farms, True Food Kitchen, TruFood Manufacturing, MycoTechnology, Nutriati, Urban Remedy, The New Primal, Infinant Health, and Cheetah.