Exec Edge hosted a fireside chat at the 2024 ICR Conference with Michael Browning, CEO and Founder of Unleashed Brands. The in-person interview was joined by Editor-at-Large Jarrett Banks and they discussed the innovation and entrepreneurship that made this company the world’s first youth enrichment franchise platform, the growth opportunities ahead given the diversity of the addressable market for children, the creation of the Unleashed Brands Foundation to support communities and the company’s franchisees, and more. Watch the full recording below:
About Michael Browning
Michael Browning is the CEO and Founder of Unleashed Brands, a platform company that houses the world’s best franchise brands to help kids Learn, Play and Grow. Browning launched Unleashed in 2021 after noticing a void in the market for parents looking for a trusted resource for kid’s activities. The growing portfolio currently includes Urban Air Adventure Park, Snapology, The Little Gym, Premier Martial Arts, XP League and Class 101.
In 2011, Browning launched Urban Air Adventure Park, the world’s preeminent family indoor adventure park, which has since served more than 20 million kids annually and generated $500 million+ of annual systemwide revenue. Browning believes that every guest to come through the doors of Urban Air has a story and the company’s mission is to enhance the story through engaging atmospheres that leverage the combination of lighting, sound, attractions and a guest-centric staff.
A young entrepreneur, Browning was named a rising star by the Dallas Business Journal in their Annual “40 Under 40” list in 2021. Urban Air has also ranked as No. 1 for the past three years in the annual Franchise 500 list put out by Entrepreneur Magazine. The company was also ranked on the Franchise Times Top 200+ list, an exclusive annual ranking of the 500 largest franchises.
Starting in childhood, those who watched Browning’s passion for business recognized an innate ability and vision that would help him overcome obstacles and push him to succeed. It was this passion and determination combined with his ability to turn what is “typical” upside down that has driven his success in creating companies. Browning’s first company founded was Phoebos Partners, a healthcare consulting firm that developed the nation’s most innovative marketing analytics software to determine the factors leading to success in healthcare marketing.
Having spent years as an entrepreneur, Browning leads the team with true insight into the challenges that new businesses face and he doggedly pushes the team to look for new ways to overcome obstacles and break down barriers to achieving success.
About Unleashed Brands
Unleashed Brands is a platform company that houses the world’s best franchise brands to help kids learn, play, and grow. Michael launched Unleashed Brands in 2011 after noticing a void in the market for parents looking for trusted resources for kids’ activities.
The company’s growing portfolio currently includes Urban Air and Venture Park, Snapology, The Little Gym, Premier Martial Arts, XP League, and Class 101. In 2011, Michael launched Urban Air Adventure Park, the world’s preeminent family indoor adventure park, which has since served over 20 million kids annually and generated over half a billion dollars of system-wide revenue.
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