Exec Edge hosted a fireside chat at the ICR Conference 2025 with Jeff “Trip” Tripician, Chief Executive Officer of Meatable. The in-person interview was joined by Editor-in-Chief John Jannarone and they discussed how the company’s business model differs from other cultivated meat firms, why the Asian market is Meatable’s current priority, the brand’s future fundraising event in the Netherlands, and more.
Watch the full recording:
About Jeff “Trip” Tripician
Trip is an industry veteran with more than 25 years of experience in the organic and natural meat industry in the U.S. He most recently served as CEO of Grass Fed Foods and prior to that, as President of Perdue Premium Meat Company. Trip also brings extensive experience across the U.S. meat market, with deep expertise in the U.S. supply chain, marketing of sustainable meat products, fundraising and M&A.
At Grass Fed Foods, Trip orchestrated a successful merger between Teton Waters Ranch and SunFed Ranch, which positioned the company as the foremost regeneratively-focused Grass Fed Beef platform in the U.S. During his time at Perdue Premium Meat Company, he spearheaded the company’s growth in premium meat brands such as Niman Ranch, Coleman Natural, and Sioux- Preme. Notably, he oversaw the acquisition and integration of Panorama Organic Grass-Fed Meats and Alexander & Hornung.
About Meatable
Headquartered in the Netherlands, Meatable is an innovative food technology company, aiming to deliver, at scale, cultivated meat that looks like, tastes like, and has the nutritional profile of traditional meat – because it is real meat. Meatable’s goal is to satisfy the world’s appetite for meat without harming people, animals or the planet. Its process centers around the use of pluripotent stem cells with patented opti-ox™ technology, which enables cells to multiply and differentiate into mature muscle and fat cells in a matter of days. Its technology has recently been recognized by TIME as one of the best inventions of 2024.